GROWTH MARKETING • PRODUCT MARKETING • CONTENT STRATEGY
I help brands get noticed - and stay noticed. Forgettable isn’t an option.
I make marketing feel clear, intentional, and worth paying attention to.
Brands are built through strategy, not chance.
Most marketing problems aren’t solved by doing more. They’re solved by understanding what matters.
Before I build anything, I look at the audience, the message, and how the brand is being understood.
I take what matters and turn it into something people respond to - something clear, relevant, and worth paying attention to.
More →SELECTED WORK
CoreCam →
Brand & Growth Strategist
Contract | 10/2025 – 07/2026
Led product repositioning through audience research, product storytelling, growth experimentation, and community development.
Balex →
Growth Marketing Strategist
Contract | 01/2026 – 04/2026
Built a lifecycle marketing system that grew an owned audience through email automation, signup strategy, and digital improvements.
ArtForce →
Growth Marketing Strategist
Contract | 04/2026 – Present
Strengthened non-profit digital presence through SEO optimization, content strategy, website improvements, and audience‑focused storytelling - improving discoverability and clarity across channels.
Real Ugly Mag →
Founder & Content Strategist
Personal Project | 04/2026 – 06/2026
Built an editorial platform through content strategy, audience development, and editorial storytelling.
SELECTED RESULTS
#7 Apple Category Ranking
Product positioning, audience strategy, and growth experiments that contributed to CoreCam reaching #7 in Apple’s Top Paid Photography category.
Top 3 Google Rankings
Improved ArtForce’s search visibility through SEO optimization, website improvements, and content strategy, earning Top 3 Google rankings for branded search terms.
0 → 62 Email Subscribers
Built a lifecycle marketing system that grew an owned audience through email automation, signup strategy, and digital improvements - creating a repeatable foundation for listener engagement.
12K+ Organic Views Generated
Built an editorial platform through content strategy, audience development, and editorial storytelling - creating a space for emerging photographers to be seen and understood.
Attention isn’t the problem. Being forgettable is.
HOW I WORK
Explore
Understand the audience and the challenge.
Position
Find the angle that makes people care.
Create
Build the things people respond to.
Improve
Test, measure, refine.